Ad Florem Manchester

Welcome to Ad Florem - developing leaders outside your comfort zone

Ad Florem's approach has been developed from two decade’s experience of providing strengths based coaching and mentoring, and facilitating leadership development programmes, across a number of sectors in the UK by founder, Andrea Goodridge.

Hi, I'm Andrea, the founder of Ad Florem

Andrea Goodridge

Ad Florem is Latin for 'to flower'.

The name was discovered during a family meal, where my eldest son suggested using a Latin word for the company name, then it would be memorable, different, and I could tell a story when people asked me! After numerous attempts at translations, my youngest son came up with Ad Florem. Straight away, we all liked it …it felt right, and my husband in agreement, said “that sums up what you do” “you support people who have ‘something’ in the way, to step out of their comfort zone, and become all they can be, i.e. to flower”.

So the Ad Florem seed was planted, and after getting all the essentials together for our survival, we started to work in partnership with senior leaders, and started to grow and flower as a company.

Coaching & mentoring

How we work in partnership with senior leaders

Our purpose at Ad Florem is to help you:

  • Understand who you are as a leader and as a business
  • Understand where you are, where you want to be, and what’s that ‘something’ in the way
  • Put new strategies in place to develop your skills and accelerate your leadership growth potential

Our role at Ad Florem is to work with you to challenge the status quo and step away from your comfort zone; it’s not about ‘taking it easy’. In a nutshell, we develop you outside your comfort zone.

People talking about Ad Florem


“I was so pleased to have had Andrea as my coach. If you need to challenge yourself or if you have a specific goal in mind, then I recommend you engage Andrea to support you in achieving it. She provides a unique blend of warmth and directness. My confidence in my professional abilities grew enormously under Andrea’s direction. If you’re looking for an easy option, then Andrea isn’t for you – but if you are looking for real challenge, support and success then she most definitely is.”

Charlotte Gilbert. Group Head of Risk, Regulation and Performance.
One Manchester